Helping Small Business help themselves - Network Solutions - Latest Comments in Marketing 2.0 for Small Business

Re: Marketing 2.0 for Small Business

Smack MacDougal — Fri, 15 Aug 2008 18:24:55 -0000

Exactly what is the payoff for each?

Can you give a dollar amount of increased sales that each one of these contributes?

Exactly how does a site like MySpace, geared toward ignorant TV land America, earn extra sales for say a rare coin dealer?

How does Twitter (self-reporting about what you're doing) and Digg (voting on stories not about you) increase sales and hence add cash profit to a business?

Folks talk about "put your business online" without any way to connect the potential time wasting acts to increased cash intake from more sales.

Re: Marketing 2.0 for Small Business

cbensen — Fri, 15 Aug 2008 13:21:50 -0000

Hi Vid,
Thanks for the feedback. It's very helpful. And yes, I will be covering the areas in the outer circle.

Your point is very valid about community. There are 3 options for building community - offline, online but at other places on the web, and an online community that you provide. I totally agree with you that one should wait before building a community. There are some steps to do first: 1. establish your business online; 2. grow it & find where your customers are at (offline & online); 3. then consider how to engage

Re: Marketing 2.0 for Small Business

Ryan — Thu, 14 Aug 2008 19:56:02 -0000

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Re: Marketing 2.0 for Small Business

Vid Luther — Thu, 14 Aug 2008 17:13:56 -0000

Great post, I wish you will elaborate on the some of the points in the future. One of the things people need to understand, is that not all 3 things need to happen. Some sites and businesses don't necessarily need a community, more specifically, not all communities are the same.

You don't need an online forum for everything, sometimes the community can be offline first, and then build an online community in the future, as your fan base, users grow and figure out what they have in common.