Re: Social Media 101 Event at University of Baltimore

Aditya Gholap — Sun, 29 Jun 2008 23:21:12 -0000

Interesting - social media is all about collaboration and getting yourself out there - answer questions, have a twitter page, add value to your consumers through relevant content. All this sounds great. I think the sessions missed one aspect of social media which is related to online collaboration mostly on the enterprise side. So there is enterprise collaboration tools to increase productivity, generate better analytics and share material within work groups to increase have more emphasis on better work. I use enterprise web 2.0 apps myself - for example i use Deskaway for Project Collaboration and keep control over the projects that my team is pursuing. I use Google Apps to chat within my team - Deskaway also helps me to share material + the interface is great so its more like a social sharing within my project teams and indeed drives more learning. So web 2.0 is great for engaging with your prospective consumers (trust me it works) and enterprise 2.0 is great for engaging with your employees and generating more control.

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Re: Social Media 101 Event at University of Baltimore