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Word of Mouth Marketing - a must read

Started by smedia · 9 months ago

When I first started working online I read many books. The one book that I recommend over & over is Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Why do I recommend it?
My favorite thing about it is that Andy uses the highly scientific terms of ... Continue reading »

2 comments

  • Thx for the timely post and WOM reminder. I really liked your four tips on monitoring one's brand because they're basic and accessible steps. I'm a very small shop and sometimes cultivating a brand and marketing in general overwhelm. But your steps provide a great place to focus. I especially like "thank people for talking about your product." That's a neighborly attitude (...from Oklahoma originally so neighborly stuff stands out).

    Thx for the great posts!
  • Thanks, Jill!

    WOM is so powerful but doesn't require a huge budget. I'm glad that you found the post helpful!

    Connie

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